Social comparisons better than knowledge in climate change mitigation interventions

In interventions designed to encourage more sustainable and climate-smart behavior, examples of what other people are doing and financial 'carrots' are more important than providing knowledge and facts. This has been shown in an international second-order meta-analysis of more than four hundred primary studies. However, all types of climate mitigation interventions have a relatively small effect on how people behave.

from Top Health News -- ScienceDaily https://ift.tt/pTyeK3Q