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05/03/24

Scented products with relevant images on their packaging and branding, such as flowers or fruit, are more attractive to potential customers and score better in produce evaluations, new research confirms. And such images, the researchers conclude, are particularly effective if manufacturers and marketers choose pictures that are more likely to stimulate a stronger sense of the imagined smell -- for example, cut rather than whole lemons. This, they say, suggests that as well as seducing our eyes, the images are stimulating our sense of smell.

from Top Health News -- ScienceDaily https://ift.tt/9wCguvI

Blood vessels in the lungs aren't like the others in the body. This difference becomes clear in pulmonary hypertension, in which only the lungs' blood vessels stiffen progressively, leading to chronic lung disease, heart failure and death. The underlying reasons for this organ-specific vessel stiffening remained a mystery until researchers made a surprising discovery about these blood vessel cells in patients with pulmonary hypertension -- they're hungry.

from Top Health News -- ScienceDaily https://ift.tt/VPyhH6p

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