Stars or numbers? How rating formats change consumer behavior
Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to unknowingly overpromise and underdeliver -- or sell its own product short.
from Top Health News -- ScienceDaily https://ift.tt/1kZKIGx
from Top Health News -- ScienceDaily https://ift.tt/1kZKIGx