Finding the sweet spot in sugar reductions

Putting less sugar in sodas and reducing the package size of sodas sold in supermarkets may help reduce our collective sugar intake and thus lower the associated health risks. Good news for consumers, but how does it affect manufacturers? Research conducted in the US has shown that marketing diet or sugar-free varieties does not lead to an increase in the overall turnover of soda manufacturers. This is because consumers tend to switch from sugary to sugar-free versions of the same brand. However, reducing the package size of soda does have a positive effect on the sales figures of the brand as a whole.

from Top Health News -- ScienceDaily https://ift.tt/YQwxNPz