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New research used brain scanning technology to understand the effect of advertisements that try to sell products with talking versions of themselves. The work suggests that that anthromorphic displays lead to different cognition, and that buyers are likely to spend up to 20 percent more on more complex products promoted in advertisements that anthropomorphizes the product.

from Top Health News -- ScienceDaily https://ift.tt/dABt01h

People with higher exposure to traffic-related air pollution were more likely to have high amounts of amyloid plaques in their brains associated with Alzheimer's disease after death, according to a new study. Researchers looked at fine particulate matter, PM2.5, which consists of pollutant particles of less than 2.5 microns in diameter suspended in air.

from Top Health News -- ScienceDaily https://ift.tt/yAs24WQ

The iconic baleen whales, such as the blue, gray and humpback whale, depend on sound for communication in the vast marine environment where they live. Now researchers have for the first time found that baleen whales evolved novel structures in their larynx to make their vast array of underwater songs.

from Top Health News -- ScienceDaily https://ift.tt/DWM8TO9

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