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A team of scientists has now identified address codes in odorant receptor proteins for the first time. Similar to zip codes, the codes ensure that the sensor proteins are targeted from inside the cell to the cell surface. The new findings could contribute to the development of novel test systems with which the odorant profiles of foods can be better controlled.

from Top Health News -- ScienceDaily https://ift.tt/3eQSiX8

New research shows that the marketing communication technique of anchoring is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.

from Top Health News -- ScienceDaily https://ift.tt/3eWS80c

Many athletes, from football players to equestrians, rely on helmets to protect their heads from impacts or falls. However, a loose or improperly fitted helmet could leave them vulnerable to traumatic brain injuries (TBIs), a leading cause of death or disability in the U.S. Now researchers have developed a highly sensitive pressure sensor cap that, when worn under a helmet, could help reveal whether the headgear is a perfect fit.

from Top Health News -- ScienceDaily https://ift.tt/30VDvlT

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